The hard to spell, easy to use
energy company.
The brand purpose was to make energy easier for the love of people and the planet.
A brand new energy company
Rhythm was a pre-launch start-up when I joined in October of 2020 at the height of covid. They had a lackluster brand book without a visual system to align. I had 3 months to help bring to life a go-to-market campaign, design the launch website, create all collateral needed for a new energy company, and hire a team. Easy right?
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
rhythium?
Our campaign needed to stand out in a mix of competitors in Texas. We created Rhythm with an emphasis on easy. The campaign needed to be a mix of branding since we were brand new, and performance since we needed subscribers since we were starting from scratch.
Landing page tests
We tested 3-4 landing pages for the campaign and the most simplistic one did the best. Here’s the land page mocked up.
Team:
Creative Agency: Mojo Supermarket
TV Spot Directors: Director Brothers
Associate Creative Director: Maureen Cooley
Senior Designer: Melissa Saylors